Launch Teaser
We were asked to create an intro sequence for the Rebrand Launch of Western Digital and over time, the deliverable changed into a teaser for the event itself where they would reveal the new logo for the company. I created this piece through a company called ELA who brought me on to lead the CG creation for this deliverable and assist with future asks. Creative Direction was given by Stephen Hernandez and shot creation was assisted by Stephen Heo. The sequence takes us through an atmospheric black and white world filling with color and energy as we explore it deeper. As we continue throughout the piece, we find out that the world we’ve been journeying through has been the mark of WD all along.
Project Details: Create Launch Event Teaser for Western Digital to create excitement for the Rebrand and the new mark showcase.
Animated in Cinema 4D, Designed in Cinema 4D, Rendered in Redshift, Composited in Nuke, Edited in After Effects
Mark Animations
These edits were created for a compilation of multiple looks at the new mark to show how it can be used universally. The overal CG creation was led by Stephen Heo and Directed by Stephen Hernandez. My asks were for a look at the mark surfacing from a ferrofluid like surface as well as the mark plastered onto a speaker.
Project Details: Create a Mark Showcase using the new WD logo is different environments.
Animated in Cinema 4D, Rendered in Redshift, Composited in After Effects